Kosher Food Markets

There are several kosher food markets that a food manufacturer
can supply after getting kosher certification. More precisely,
the market for certified kosher food potentially includes:

• Jewish kosher consumers
• all other Jewish consumers
• health conscious consumers
• vegetarians/vegans
• the lactose intolerant
• those allergic to various other foods
• Muslims(halal), Hindus, Seventh Day Adventists
  and other religious groups

The appeal of kosher food has broadened because of two factors:

1. physical reality
2. perception

Physical Status of Kosher Food

• meat is segregated
• dairy ingredients are segregated
• requirements of religious groups dovetail with kosher laws
• kosher laws forbid many ingredients - such as blood and insects - which are repulsive to consumers

Perceptions About Kosher Food

• safer - because of meat and poultry food scares
• cleaner - no hormones, antibiotics or additives
• healthier - due to use of salt and cold water in koshering
• motivated by religious ideology rather than profit
• free of disease - kosher inspection rejects diseased animals
• clearly labeled - as to meat, dairy or neutral status
• pure - percentage of trace ingredients is zero or very low.
• rigorously inspected - kosher consumers will not eat
  anything unless they know exactly what is in it.
• authoritative - the larger and more anonymous food suppliers become, the more a consumer appreciates independent inspection.
• reliable - there is no compromise of the kosher standard

For all these reasons the target market is not limited to
kosher observant Jews. Here is a resource for statistics as to
the extent of kosher food markets in North America.